The right dress is not the most expensive one, or the most fashionable one — it is the one you forget you are wearing while you laugh, hug and dance. Here is how our stylists help brides find it.
Try the opposite first
Arrive with an open mind and try one gown you would never choose. Half of our brides buy the silhouette they swore they hated — fabric behaves nothing like photographs suggest.
Sit, hug and twirl
You will wear this dress for ten hours. At every fitting, sit down, raise your arms, walk stairs and dance a full chorus. Comfort photographs beautifully.
Bring two people, not ten
Two honest voices beat a crowd of opinions. Choose the friend who tells you the truth and the one who knows your style best — then trust yourself.
Browse our wedding shop for the Heirloom Lace Gown, fitted in our London atelier and steamed ready for the aisle.